Workshops at schools
HTSI offers schools a wide range of lectures and workshops on different academic subjects that may interest students completing their baccalaureate or higher-level professional studies. These lectures are held at the requesting school, and seek to inform pre-university students about university studies while also providing support to their teachers. For more information on these lectures and their availability, please write to admisiones@htsi.url.edu.
2019-2020 ACADEMIC YEAR
“I’VE SEEN THINGS YOU WOULDN’T BELIEVE”: THE FUTURE OF WORK AND PROFESSIONS
This workshop shows students what employment will be like in the immediate future, and lets them know what professional skills the market will look for in the coming generations.
Jordi Ficapal: an educator and the holder of a bachelor’s degree in Social and Cultural Anthropology, a master’s degree in Public Administration, and master’s degree in International Cooperation. With over 30 years of experience as a teacher and researcher and 7 years of experience in public administration, he has presided over the Catalan Council for Vocational Training and is currently HTSI’s academic director.
What is artificial intelligence, and how will it change our lives?
This session looks at the virtues and challenges of artificial intelligence, robotics, big data, internet of things, virtual reality and augmented reality. Innovations such as intelligent cars or chatbots capable of answering questions just like people often appear in the media, and they are transforming companies’ business models and how we interact with society. Are you ready for the fourth industrial revolution?
Dr Albert Fornells: with a PhD in Information and Communications Technology from URL, Fornells is a professor of internet, communications technology, data analysis and software development. He is currently the vice dean of academics and research at HTSI.
The impact of the service sector on a globalized world
This lecture analyses the economic situation of a country by looking at the rate of GDP growth and evaluating the importance of the service sector in comparison with other sectors. It looks at the current importance of the tourism sector, using the example of Futbol Club Barcelona’s impact on tourism in the Catalan capital.
Dr Jordi Sales: with a PhD in Economy from the UB, Sales is a professor of economy, statistics and business, as well as an academic counsellor at HTSI.
Managing Talent and Competitivity
The service sector still has a long way to go in improving the management of human resources, a company’s most valuable resource. Talent management can make human resources either a risk factor or a competitive factor for service companies. People—human resources—are key to business.
Prof. Gisela Domínguez: has over 20 years of experience in the tourism and hotel sector focusing on staff selection and training at emblematic Ritz-Carlton hotels. Domínguez teaches courses related to talent management and development, and advises students on professional development.
Millenials and Generation Z. A new generation of 2.0 consumers
This workshop looks at the latest consumer trends from the point of view of millennials and members of generation Z. What new business initiatives have appeared in the service sector to address the needs of the generation that is currently in the classroom?
Prof. Daniela Freund: a professor and researcher with 10 years of prior experience as an entrepreneur and employee in the hotel sector. She holds a master’s degree in Marketing (UAB), a bachelor’s degree in Tourism and Hospitality Management (HTSI-URL), and is currently completing a doctorate in Education Sciences at Blanquerna (URL).
Internet Distribution Channels: I don’t buy what i’m looking for, i buy what others help me find
It is hard to believe that something as common as an internet search has led to over 2.2 billion users “searching” as millions of companies “offer” products and services via different distribution channels. This workshop provides a global vision of how internet search engines adapt to users’ needs, and how this has led to magical systems that are capable of knowing what we want even before we specify it.
Dr Albert Fornells: with a PhD in Information and Communications Technology from URL, Fornells is a professor of internet, communications technology, data analysis and software development. He is currently the vice dean of academics and research at HTSI.
The two sides of tourism. cultural, economic, social and political implications of the tourist phenomenon
What are the cultural, economic, social or political implications of the spread of tourism across the planet? Is tourism a key factor in globalization, or is it just one of its consequences? In this workshop, we look at the forces that drive tourism and how we can recognize its effects on our lives.
Jordi Ficapal: an educator and the holder of a bachelor’s degree in Social and Cultural Anthropology, a master’s degree in Public Administration, and master’s degree in International Cooperation. With over 30 years of experience as a teacher and researcher and 7 years of experience in public administration, he has presided over the Catalan Council for Vocational Training and is currently HTSI’s academic director.
Towards a more inclusive society. The case of Barcelona as a tourist destination
The current trend in tourism and society in general is for everyone to have access to recreation and culture, even if they have special needs. Barcelona as a tourist destination is a perfect example of how we can make a tourist city accessible to everyone. In this workshop, we tell students about the principal barriers faced by those with special needs when trying to access recreational activities, and solutions for promoting equality.
Dr Mónica Cerdán: holds a doctorate in Innovation from UPC and a bachelor’s degree in Marketing from UB. Her research and teaching are focused on responsible and inclusive tourism. Cerdán is a professor and researcher at HTSI.
Social business responsibility: a new way of doing business?
A new trend is shaping how businesses design products and manage resources. This is a new business philosophy that analyses the social and environmental impact of activities alongside profit and loss. This workshop looks at whether we are simply dealing with a passing trend or if businesses ethics are growing, and why.
Jordi Ficapal: an educator and the holder of a bachelor’s degree in Social and Cultural Anthropology, a master’s degree in Public Administration, and master’s degree in International Cooperation. With over 30 years of experience as a teacher and researcher and 7 years of experience in public administration, he has presided over the Catalan Council for Vocational Training and is currently HTSI’s academic director.
The transformation of cities through big events. The case of Barcelona
Big events like the Olympic Games can transform cities. Barcelona is a perfect example of how events can lead to the exponential growth of cities. This workshop looks at Barcelona’s success housing large events, and how they have helped the city become the metropolis it is today.
Dr Antonio Hermosilla: Holds a PhD in Philology from the University of Southern California, an executive master’s degree from Oxford University’s Saïd Business School, and a bachelor’s degree in French and Spanish from King's College in London. Hermosilla is an expert in event organization and destination management.
MARKETING TRENDS IN THE SERVICE SECTOR
This workshop describes the most relevant trends in marketing in the service sector. It looks at how neuromarketing, technology and the experience economy drive initiatives that allow businesses to better know their clients. Personalization and co-creation are two key trends that have revolutionized the sector and are here to stay. In this workshop, we’ll travel the world together in search of innovative ideas.
Prof. Daniela Freund: a professor and researcher with 10 years of prior experience as an entrepreneur and employee in the hotel sector. She holds a master’s degree in Marketing (UAB), a bachelor’s degree in Tourism and Hospitality Management (HTSI-URL), and is currently completing a doctorate in Education Sciences at Blanquerna (URL).
