Virtual information session: March 28 (11.30 am)

Virtual information session: March 28 (11.30 am)


We’re online! Virtual information session – March 28


If you want to find out about the Bachelor’s Degree in Tourism and Hospitality Management and the double degree including the Bachelor’s Degree in Innovation and Designing Experiences, we encourage you to take part in a virtual information session on March 28 at 11:30 a.m.

We will offer this session using the online Webex platform. We will tell you about the bachelor’s degree and the double degree, you can discuss any doubts you may have with professors, students and alumni, and we will be happy to assist you with anything else you may need.

If you are interested in attending, contact us and we will send you an email with all the information you need to take part. Connecting is easy: you do not need to download any applications, and you can connect simply by clicking on a web link and providing a password.

I want to attend this online session

Despite the exceptional conditions generated by the current health emergency, the School of Tourism and Hospitality Management will continue to assist you in your decision-making process and address any of your doubts using any available online means.

Do not hesitate to contact us however is easiest for you, and we will get back to you as soon as possible. You can count on us!

Cristina González
Future Students Guidance
696 57 15 68

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HTSI student Marc Vila: “travelling to Morocco made us step out of our comfort zones”


study-trip-marruecos-htsi-barcelona-grado-en-turismo-1“Morocco is an entirely different country, which allows you to see things from another point of view and step out of your comfort zone. Knowing how people live in other parts of the world is fundamental to getting to know ourselves better.” These are the words of Marc Vila, a student at the School of Tourism. Marc took part in a study tour to Morocco together with students of the Faculty of Social Education and Social Work Pere Tarrés and the Blanquerna School of Health Sciences (URL).

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HTSI to participate in an online fair with other URL institutions to present its bachelor programs



Together with other Ramon Llull University (URL) schools and Catalan universities, HTSI will participate in the UNIFEM online platform as a result of the postponement of the Saló de l’Ensenyament for health safety reasons.

From March 19-21, students will find all the information they need on bachelor’s degrees and the schools that offer them at

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Videoconference by communications expert Kim A. Page for HTSI students


the-right-kind-of-loudCommunications expert Kim A. Page shared her method The Right Kind of Loud with 4th-year students of the Bachelor’s Degree in Tourism. She did so via videoconference as a result of the suspension of in-person classes at HTSI due to the coronavirus pandemic.

Page explained her method for more effective communication, providing key ideas for the pitch students are preparing for the FiturNext 21 fair on April 15. This project is part of the “Innovation and Entrepreneurship” and “Business Strategies and CSR” courses.

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HTSI students participate in FITURNEXT 21



The School of Tourism and Hospitality Management Sant Ignasi and consulting company Ideas For Change (the organization behind the Fiturnext Observatory) are working together on the Fitur Next 21 Challenge, focused on Sustainable Development Goal #5: achieving gender equality and empowering all women and girls.

As part of the “Innovation and Entrepreneurship” and “Business Strategies and CSR” courses, 4th-year students of the Bachelor’s Degree in Tourism and Hospitality Management will identify and map out examples of best practice from around the world in four areas:


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One of the study trips based on social work and solidarity organized by the School of Tourism and Hospitality Management Sant Ignasi – HTSI includes a trip to Cartagena de Indias, in Colombia. Together with other Ramon Llull University students from Blanquerna School of Health Science and the Pere Tarrés Faculty of Social Education and Social Work, HTSI students spent a few days discovering the current reality in Colombia. They also participate in a day of reflection on education and social work, health, nutrition, and tourism.

study-trip-a-colombia-htsi-barcelonaDuring the trip, students stay at the Santuario de San Pedro Claver centre for human rights. According to Jorge Peralta, professor and coordinator of Mission and Identity activities at HTSI, the study trip has three main objectives: “to get to know the sanctuary’s historic role in the fight against slavery in all its forms, to collaborate with its missionary work in particularly poor areas, and to reflect on the need to continue to promote the human rights included in the United Nations declaration.”

Experts in Afro-Caribbean studies, native art and the history of Cartagena share their knowledge with students through workshops and guided tours. Arnau Prats, 1st-year student of the Bachelor’s Degree in Tourism and Hospitality Management, spoke with us about his experience:

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HTSI, the 2nd-best place to study hospitality and leisure management in Spain, according to Ranking QS



The School of Tourism and Hospitality Management Sant Ignasi (HTSI), part of Ramon Llull University, has once again been named one of the best places to study tourism in Spain. This year, it was declared the 2nd-best university institution in Spain in the field of Hospitality & Leisure Management by QS World University Ranking by Subjects 2020. HTSI has moved up one position in the ranking since 2019.

This prestigious classification has placed HTSI in 45th place in the 2020 world ranking for university institutions specialized in tourism and hospitality management, improving its ranking on an international level.


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The importance of Customer Lifetime Value in Marketing and Revenue Management


lifetime value

“How much does each customer cost? We shouldn’t worry so much about the cost—we should focus on the value provided by each customer throughout their relationship with our establishment. That’s what we call lifetime value.” This is the advice of Claudia Rodríguez, the director of E-Commerce for the Selenta Group. Rodríguez offered a lecture entitled “Customer Acquisition from the Digital Channels: Paid, Owned and Earned Media” for 2nd-year students of the Bachelor’s Degree in Tourism and Hospitality Management from the School of Tourism and Hospitality Management Sant Ignasi – HTSI (Ramon Llull University). In it, she explained the importance of getting to know customers and defining an up-to-date digital ecosystem that is as specific as possible.

Most businesses’ main goals tend to focus on sales, but retaining customers is far more important. “There are many types of customers. They each have their own needs, and they can come to us through a range of channels”, Rodríguez told the future leaders of tourism. In other words, we encounter a whole series of moments of sale and it is essential that we put ourselves in the minds of potential customers. This concept is called “customer centricity”. “In the past, all you had to do was analyse a series of reservations, but nowadays users visit an average of 38 websites before making their purchase. And each user follows a different path”, stated the Selenta Group’s director of E-Commerce.

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The first study tour of the year visits Estonia



In January, students from the School of Tourism and Hospitality Management Sant Ignasi travelled to Estonia to get the know the reality of tourism and hospitality development in the Baltic nation.

The trip included visits to the old town of Tallinn (one of Europe’s most well-preserved historic cities), the Office of Tourism, Relais&Chateaux, local castles and the Husky Park (where students got to ride in a dogsled!).

We interviewed Clara Bierge, a 2nd-year student of the Bachelor’s Degree in Tourism, about her time in Estonia:


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working on cruise shipsWhat is it like to work on a cruise ship? Anna Riba, former director of Cruceros Pullmantur and head of events and congresses at Hotel Miramar Barcelona, offered students of the Bachelor’s Degree in Tourism and Hospitality Management a talk on this question. Riba told 2nd-year students of the Bachelor’s Degree in Tourism about her experience working on cruise ships, and she described the requirements and offered advice for those interested in this field.

“Cruises are growing in popularity all around the world, with an increase of nearly 7% from 2017 to 2018. Mediterranean cruises, in particular, are becoming more and more popular, with an 8% increase”, Anna Riba told students. “Plus, the port of Barcelona is one of the most visited, alongside ports like Miami, or Nassau.”

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