HTSI alumnus Marta Álvarez’s experience volunteering at a healthcare hotel

HTSI alumnus Marta Álvarez’s experience volunteering at a healthcare hotel

18/09/2020

hotel salud

HTSI alumnus Marta Álvarez told us about her experience helping to transform Hotel Barcelona Princess into a healthcare centre during the critical months of the pandemic last spring. 

A graduate of Tourism and Hospitality Management, Álvarez volunteered alongside other HTSI alumni receiving COVID-19 patients from Hospital del Mar in an experience she describes as transformative.


How did you end up volunteering at Hotel Barcelona Princess when it was turned into a healthcare centre?

At the end of March, a friend from the School told us they were looking for volunteers for a project called Hotel Salud. It involved turning normal hotels into “healthcare hotels” to house patients who weren’t at risk. These were patients who were getting better but who couldn’t be confinement elsewhere for different reasons; often, it was to help relieve the pressure on the hospitals.

 

 

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Open letter from the Rector of the URL

14/09/2020

CATALÀ_BÀSIC_25

The Rector of Ramon Llull University addresses the university community on the occasion of the beginning of this academic year, which is marked by the extraordinary situation caused by the COVID

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HTSI reopens with plenty of safety measures

01/09/2020

Edifici Facultat

Starting on September 1, the School of Tourism and Hospitality Management Sant Ignasi (URL) will open its doors once again. To guarantee the safety of the university community, all measures recommended by the authorities have been taken.

Over the last few months, HTSI has been working on a Reopening Plan together with the company in charge of preventing workplace risks at the School. It fulfils al regulations put forth in the specialized plan for universities approved by PROCICAT (Civil Protection of Catalonia) on June 29.

The measures taken ensure the cleanliness of all facilities and establish protocols for hygiene that prevent the spread of COVID-19 in all activities at HTSI.

 

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HTSI adds Thomas More University as a new academic partner

14/07/2020

thomas-more-university

The School of Tourism and Hospitality Management Sant Ignasi and Thomas More University of Applied Sciences (Mechelen, Belgium) have signed a collaboration agreement for the exchange of students, professors and staff with the Belgian university.  

With this agreement, HTSI continues its international expansion, expands its list of academic partners and promotes the internationalization of its students so they can develop their academic skills in different cultural contexts.

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Without occupancy, price strategies are pointless

23/06/2020

webinar-revenue-management

“What strategies and tactics can revenue management use to face a phenomenon like COVID-19?” This question was addressed by the experts who spoke at the 9th #HTSIwebinar organized by the School of Tourism and Hospitality Management Sant Ignasi (URL).

All three speakers agreed that the pillars of Revenue Management (RM) remain applicable, and that “the only change is that new macroeconomic data has been added, such as a country’s reservation levels once confinement is relaxed.” According to Marta Varela, director of Barceló Hotel Group’s Revenue Zone for central Spain and Portugal, this has to do with globalization, which has suddenly become much more latent.

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Retailtainment and 360º digitalization, key trends in post-COVID 19 retail

09/06/2020

webinar-retail-andorra

“Retos para Retailers: Nuevos escenarios, nuevos consumidores, ¿nuevas tiendas?” (Challenges for retailers: new scenarios, new consumers, new stores?) is the title of the webinar the School of Tourism and Hospitality Management Sant Ignasi (URL) organized for Andorran retailers together with consulting firm Tal3ntia. It will be followed by a joint online course starting in September.

Miriam Díez, a doctor in Psychology, People Development and Retail, explained that retail was already undergoing a significant change before COVID 19: “the pandemic has sped up the perception of a need to change business models with customer experiences, stores seen as theatre sets, segmentation and pricing.” This crisis has shown that “in the current circumstances we need to be digital experts, not just users.”

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Security, flexibility and information will shape our relationship with consumers

08/06/2020

webinar-perfil-turista

Is the COVID-Free seal something consumers really want? What level of security will tourists demand? Can a COVID-Free seal negatively impact a business? These questions were the focus of the 7th #HTSIwebinar, organized by the School of Tourism and Hospitality Management Sant Ignasi (URL) and titled “La nueva relación con el consumidor después de la COVID-19” (The new relationship with consumers after COVID-19).

According to Luis Galí, partner at Ernst & Young and co-founder of Pangea Travel, showing that the necessary safety measures have been taken at an establishment is essential. Still, “both COVID-Free and traceability are very hard to manage.” 

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URL, 6th-best university in Spain in terms of performance according to CYD ranking

02/06/2020

ranking-cyd

Ramon Llull University (URL), which includes the School of Tourism and Hospitality Management Sant Ignasi, has been named the 6th-best university in Spain and the 4th-best in Catalonia in terms of performance. This is according to the annual ranking by the Conocimiento y Desarrollo Foundation (CYD).

URL, which has advanced two positions since the last edition, is the best private university in Catalonia and the 2nd-best in Spain. This puts the URL in the top 10 of Spanish universities.

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Travel agencies need to reinvent themselves and offer local experiences

22/05/2020

agencias-viaje-webinars-htsi

Travel agencies need to reinvent themselves and offer alternatives to air travel, such as domestic trips or interesting routes by car. This is one of the conclusions of the fifth webinar organized by the School of Tourism and Hospitality Management Sant Ignasi: “Reactivación de las agencias ante la nueva normalidad” (Reactivating travel agencies in the new normal). 

Francesc Escánez, general director of Atlántida Viatges, predicted that domestic tourism will be restored first, along with local destinations like France and Portugal that can be accessed by car.

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HTSI and Tal3ntia offer a webinar on revenue management for Andorran hoteliers

13/05/2020

webinar-rm-hoteles-andorra

“El reto actual de las estrategias del Revenue Management” (The current challenge of revenue management strategies) is the title of a new webinar by the School of Tourism and Hospitality Management Sant Ignasi (URL) and Tal3ntia consulting firm. Offered in early May, it was aimed at Andorran hoteliers.  

Olga Cherepanova, professor of Revenue Management and Electronic Distribution at HTSI, offered an overview of Revenue Management (RM). Cherepanova explained its objectives, in addition to the cycle and the phases in the collection and analysis of data.

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