Security, flexibility and information will shape our relationship with consumers

Security, flexibility and information will shape our relationship with consumers



Is the COVID-Free seal something consumers really want? What level of security will tourists demand? Can a COVID-Free seal negatively impact a business? These questions were the focus of the 7th #HTSIwebinar, organized by the School of Tourism and Hospitality Management Sant Ignasi (URL) and titled “La nueva relación con el consumidor después de la COVID-19” (The new relationship with consumers after COVID-19).

According to Luis Galí, partner at Ernst & Young and co-founder of Pangea Travel, showing that the necessary safety measures have been taken at an establishment is essential. Still, “both COVID-Free and traceability are very hard to manage.” 

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URL, 6th-best university in Spain in terms of performance according to CYD ranking



Ramon Llull University (URL), which includes the School of Tourism and Hospitality Management Sant Ignasi, has been named the 6th-best university in Spain and the 4th-best in Catalonia in terms of performance. This is according to the annual ranking by the Conocimiento y Desarrollo Foundation (CYD).

URL, which has advanced two positions since the last edition, is the best private university in Catalonia and the 2nd-best in Spain. This puts the URL in the top 10 of Spanish universities.

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Travel agencies need to reinvent themselves and offer local experiences



Travel agencies need to reinvent themselves and offer alternatives to air travel, such as domestic trips or interesting routes by car. This is one of the conclusions of the fifth webinar organized by the School of Tourism and Hospitality Management Sant Ignasi: “Reactivación de las agencias ante la nueva normalidad” (Reactivating travel agencies in the new normal). 

Francesc Escánez, general director of Atlántida Viatges, predicted that domestic tourism will be restored first, along with local destinations like France and Portugal that can be accessed by car.

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HTSI and Tal3ntia offer a webinar on revenue management for Andorran hoteliers



“El reto actual de las estrategias del Revenue Management” (The current challenge of revenue management strategies) is the title of a new webinar by the School of Tourism and Hospitality Management Sant Ignasi (URL) and Tal3ntia consulting firm. Offered in early May, it was aimed at Andorran hoteliers.  

Olga Cherepanova, professor of Revenue Management and Electronic Distribution at HTSI, offered an overview of Revenue Management (RM). Cherepanova explained its objectives, in addition to the cycle and the phases in the collection and analysis of data.

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The Government of Catalonia and Turisme de Barcelona request common criteria for the “COVID-Free” seal


turisme-de-barcelona_htsiIn the #HTSIwebinar“Catalunya-Barcelona: Camino a la recuperación”  (Catalonia-Barcelona: the Road to Recovery) Turisme de Barcelona and the Government of Catalonia requested common criteria for the application of the future “COVID-Free” seal. This seal will certify that establishments are free of coronavirus, and that all tourism destinations compete on an equal footing after the pandemic.

Marian Muro, director of the Turisme de Barcelona Consortium, emphasized the importance of all countries having the same prevention protocols when applying this seal. Otherwise, “it will be hard to determine which regions have the safest prevention protocols.”

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Biblioteques i recursos de turisme des de casa

As a result of the COVID-19 health crisis and resulting confinement, HTSI has broadened its horizons by searching for online libraries and resources to facilitate digital learning.

To make this confinement easier to bear and to help you with your studies or research, we have decided to list materials you can use, as well as other interesting initiatives.

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Communication and flexibilization, key for lodging companies during the crisis


webinar-hotelesMore flexible fees and conditions and communicating effectively with customers are key strategies for lodging companies during the current health crisis. This is according to Ildefonso Moyano, managing director for Iberia and LATAM at Mews Systems, and Juanjo Rodríguez, founder & CEO of The Hotels Network. Both spoke at the webinar “Mejores prácticas para el sector hotelero en tiempos de incertidumbre” (best practice for the hotel sector in uncertain times), organized by the School of Tourism and Hospitality Management Sant Ignasi (URL).

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Talent will be key to the recovery of the tourism sector




What will things be like for the tourism sector after the health emergency caused by the COVID-19 virus? This was the question addressed by Hosco co-founder and CEO Olivier Bracard, and Odgers Berndtson directing partner and international headhunter Jaime Ozores in the webinar organized by the School of Tourism and Hospitality Management Sant Ignasi. Moderated by HTSI dean Ricard Santomà, the online event was attended by over 400 individuals who also had the opportunity to ask the professionals questions.

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academic-activity-htsi-barcelona-tourism-1The current health crisis has forced universities and schools to close and has presented the academic world with a new challenge: digital learning. Since in-person classes have been suspended because of the spread of COVID-19, education now depends entirely on the digital world.

The School of Tourism and Hospitality Management Sant Ignasi – HTSI (Ramon Llull University) has worked hard to continue its academic activity and remain in contact with all students, both from the Bachelor’s Degree in Tourism and the Master’s Programs in Hotel Management and Event Planning.

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HTSI, the 2nd-best place to study hospitality and leisure management in Spain, according to Ranking QS



The School of Tourism and Hospitality Management Sant Ignasi (HTSI), part of Ramon Llull University, has once again been named one of the best places to study tourism in Spain. This year, it was declared the 2nd-best university institution in Spain in the field of Hospitality & Leisure Management by QS World University Ranking by Subjects 2020. HTSI has moved up one position in the ranking since 2019.

This prestigious classification has placed HTSI in 45th place in the 2020 world ranking for university institutions specialized in tourism and hospitality management, improving its ranking on an international level.


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