WHY DO EVENTS NEED A COMMUNICATION PLAN? A DEBATE FOR THE MASTER’S PROGRAM IN EVENTS

WHY DO EVENTS NEED A COMMUNICATION PLAN? A DEBATE FOR THE MASTER’S PROGRAM IN EVENTS

03/12/2020

plan de comunicación eventos

What do you think the success of an event is based on? This was the question Mónica Alonso, HTSI’s director of communication, posed to students of the Master’s Degree in Events Management.

This session, entitled “Comunica y existirás. La ciencia de comunicar eventos”, (Communicate and you will exist. The science of communicating events) is part of a series of lectures on communication strategies for events.

This first lecture was focused on how to create a strategic plan and a communication campaign—both are essential to achieving the final objective of any business, event or initiative.

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ONLINE EXPERIENCE WITH HOTEL CROWNE PLAZA FOR STUDENTS OF THE MASTER’S DEGREE IN HOTEL MANAGEMENT

23/11/2020

hotel crowne plaza hotel manager forum

On Thursday, November 12, the first Hotel Management Forum was held for students of the HTSI Master’s Degree in Hotel Business Management.

This time, the event consisted of a digital round table where participants got a chance to interact with the heads of different departments at Hotel Crowne Plaza in Barcelona: Enrique Escofet, managing director; María José Martínez, director of Sales & Marketing; Leticia Soler, director of Human Resources; Victoria Bobis, director of Revenue Management; and Enric Cugat, director of Operations.

This virtual tour of different departments also helped students find out how the hotel dealt with the COVID-19 health emergency.

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HTSI alumnus Alberto Boillos: “the Master’s Program helps you find your spot in the professional world”

20/10/2020

alberto-boillosAlberto Boillos got his Master’s Degree in Hotel Management (2018) at the School of Tourism and Hospitality Management Sant Ignasi and is currently working as the quality manager at Hyatt Regency Barcelona Tower. He discussed his professional career with us.

 

Tell us about your jobs in Italy, before you moved to Barcelona.

I spent 4 years growing professionally in Florence, as the director of several businesses—first a wine bar, then at the gastronomical restaurant Fishing Lab. After that I decided I needed a change, I needed to expand my knowledge. That’s why I moved to Barcelona.

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Virtual conference on digitalizing events with Marc Perelló

26/05/2020

mk-digital_la-tierra-del-tenis

Marc Perelló, digital marketing expert, offered a master class entitled “Digitalización del sector de eventos” (Digitalization of the events sector) for students of the Executive Master’s Degree in Business Tourism and Events Management

Perelló described the digital marketing plan in great detail. He included key areas such as SWOT analysis, target, objectives, strategy, message, channels, actions, budget and calendar. Perelló also described digital marketing concepts such as “buyer persona”, which refers to psychographic variables such as attitudes and goes far beyond demographic variables.

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TRENDS IN THE HOTEL SECTOR ANALYSED IN THE MASTER’S PROGRAM IN HOTEL MANAGEMENT

03/03/2020

trends in the spanish hotel sectorIn order to become a leader in hotel management, you need to remain up-to-date with the latest trends in the hotel sector, especially here at home. To this end, Bruno Hallé, a partner at Cushman & Wakefield, offered a lecture on new trends in hospitality for students of the Master’s Degree in Hotel Business Management.

“Although fewer hotels were opened, 2019 has been a good year”, stated Hallé at the beginning of his talk for students of the School of Tourism and Hospitality Management Sant Ignasi – HTSI (Ramon Llull University). Hallé presented the most significant KPIs, such as RevPar (one of the leading tools for measuring financial performance in the hotel industry), ADR (Average Daily Rate), or occupancy percentage. “If we focus on RevPar, which is at 6.2 %, the overall balance isn’t bad”, announced the Cushman & Wakefield partner.

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Redefining hospitality through innovation processes

16/12/2019

innovacion-maurici-segu-innovarout-master-hotel-management-barcelona

Why is innovation so important? This was the question asked by Maurici Segú, founder and director of Innovarout, in a conference for students of the University Master’s Program in Hotel Management at the School of Tourism and Hospitality Management Sant Ignasi – HTSI (Ramon Llull University). In an increasingly competitive market, innovation promotes the growth and transformation of organizations and businesses. Furthermore, in the hospitality sector, it helps to better connect people.

“You should give yourselves the opportunity to change and create new projects, ideas or services”, Segú told students, adding that it is essential to “share ideas and create experiences. In the end, innovation is an attitude we need to cultivate.

 

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THE PROFESSIONAL TALENT FORUM, KEY TO THE PROFESSIONAL DEVELOPMENT OF HTSI STUDENTS

30/10/2019

On October 25, a new edition of the Professional Talent Forum was held at Hotel Arts by the School of Tourism and Hospitality Management Sant Ignasi – HTSI (Ramon Llull University).

professional-talent-forum-htsi-barcelona-hotel-arts-2019-2

Students of the Bachelor’s Degree in Tourism and Hospitality Management, the Master’s Degree in Hotel Business Management, the Master’s Degree in Business Tourism and Events Management and the University Master’s Degree in Hotel Management attended this annual event to interact in person with the heads of Human Resources and other important departments from the most prestigious companies in the field of hospitality and recreation.

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Master’s students in events management attend IMEX and The Future Leaders Forum in Frankfurt

09/07/2019

imex-master-events-management-barcelona-htsi-2

Students of HTSI’s Executive Master’s Program in Business Tourism and Events visited IMEX and the Future Leaders Forum, held in Frankfurt. IMEX, held from May 12-14, is known worldwide as a gathering for those organizing events, meetings and incentive trips.

Gloria Martí, Georgina Calvo and Francesc Vila served as representatives of the School of Tourism and Hospitality Management Sant Ignasi – HTSI, and they got a chance to attend different conferences, to network with professionals from the world of events and to participate in the Future Leaders Forum. This program is organized by IMEX, MPI (Meeting Professionals International) and MCI, and it is attended by recognized international businesses from the MICE sector that invite university students from around the world to interact with them.

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HTSI’S MASTER’S PROGRAM IN EVENT MANAGEMENT AMONG THE 5 BEST IN SPAIN, ACCORDING TO EL MUNDO

19/06/2019

ranking-el-mundo-masters-okThe Master’s Degree in Business Tourism and Events  is among Spain’s 5 best master’s programs specialized in tourism, according to El Mundo newspaper’s annual ranking. This program, which came in at nº 5, is notable for its close relationship with the sector, as well as the opportunities for networking participants enjoy.

Business tourism and events management is one of the most significant, fast-growing areas of the tourism and hotel sector. Cities like Barcelona are becoming known as venues for events, as well as recipients of a large number of business travellers.

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PREPARING CULINARY PROPOSALS WITH NANDU JUBANY

11/06/2019

Nnadu Jubany dirección hotelera htsi

Executive chef and culinary advisor Nandu Jubany offered a master class on preparing culinary proposals in hotels for students of the Executive Master’s Degree in Hotel Business Management at the School of Tourism and Hotel Management Sant Ignasi – HTSI (Ramon Llull University).

Nandu Jubany is a point of reference in Catalan cuisine, both for his talent as a chef and his many culinary projects: restaurants, events, counselling, a brand of dietary supplements, etc. He works closely with the hotel sector, and is currently the culinary advisor for Hotel Majestic in Barcelona. He also holds a Michelin Star for his restaurant Can Jubany.

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