Jordi Ficapal on the future of careers: “we shouldn’t fear technology”


Jordi Ficapal. El futur de les professions. HTSI“The jobs that can most easily be automated are the ones most clearly at risk of disappearing”, noted Jordi Ficapal, academic director of Ramon Llull University’s School of Tourism and Hospitality Management (HTSI) during a talk for baccalaureate students at the Escola Jesús-Maria in Barcelona.

As a result”, Ficapal continued, “when today’s students find work, they’ll have to do things that provide added value: interact with others, understand people’s emotions and help them solve conflicts.”

HTSI’s academic director explained that there will be greater demand and increased capacity in both technology and in arts and humanities, adding “we shouldn’t be afraid of technology”, and suggesting we invest in “continued learning, which is what ends up improving our employability.”

As a result, we are facing a situation where business intelligence and human ability will coexist more and more in the workplace. “Nobody is paying much attention to these changes, but they’ll end up shaping our lives”, sentenced Ficapal.

Right now, new jobs are being created while others are being transformed: we will need better training and we will have to focus on new tasks, since there are many things robots can do just as well as humans, or better. We will be freed from mechanized tasks, and the jobs that are more creative or that require greater cognitive ability will be the ones that cannot be automated.

Jordi Ficapal: “Personal skills that provide value

According to Ficapal, the skills needed for job success in 2030 will be:

  • Good written and oral communication skills.
  • Knowledge of statistics and numbers. The ability to used processed data.
  • Critical thinking and decision-making: knowledge of the humanities (philosophy, literature, sociology…).
  • Project management.
  • Processing and interpreting complex information.

As a result, the job market will demand skills that will need to be included in the study plans of universities. The main skills are:

  • Written and oral communication skills.
  • Skill in training and teaching others.
  • Advanced data analysis.
  • Scientific research.

Jordi Ficapal concluded his conference by citing the CEO of Google and explaining that we are moving towards “augmented humanity”. This means using technology to make up for our human weaknesses, and increasing workers’ abilities as a result.

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