Master’s program in Digital Marketing and Revenue Management

Digital Marketing and Revenue Management

Digital media has become one of the cornerstones of the tourism and hospitality sector. It is essential to data generation and decision-making, and is a key contact point for customers marketing-digitalmaking decisions about travel and lodging.

The Master’s program in Digital Marketing and Revenue Management for Tourism and Hospitality Businesses at the School of Tourism and Hospitality Management Sant Ignasi is a program created by Ramon Llull University. The program’s main objective is to provide a training opportunity using up-to-date content that can help you make strategic decisions regarding digital marketing, incorporating the most recent techniques and tools that guide decisions regarding revenue management, setting prices and managing income.

This master’s program provides specialized training that allows you to optimize resources and income in a highly competitive sector. Plus, it includes a Module on Institutional, Public and Interpersonal Communication that complements training in order to help you become one of the leaders in digital training in the international tourism industry.

This program provides:

  • global, transversal view on Digital Marketing and Revenue Management, so that you can make important decisions based on the effective analysis of data and its application on a strategic level, using market segmentation, setting prices and revenue management, as well as results-oriented digital communication.
  • Practical orientation, reinforcing formal knowledge and offering the methods and tools needed to guarantee success in your personal and professional challenges.
  • The development of effective communication skills based on current environments, trends and techniques so you can develop your profile as a leader and make the most of your team.

This program is divided into 4 modules students must complete in order to obtain the title of Master in Revenue Management and Digital Marketing for Tourism and Hospitality Businesses, provided by Ramon Llull University:


  • Module 1: Digital Marketing for Tourism and Hospitality Businesses

  • Module 2: Communication and Management Abilities 

  • Module 3: Revenue Management for Tourism and Hospitality Business

  • Módulo 4: Advanced Revenue Management 

Each module can also be taken individually, in order to obtain a University Expert Title offered by Ramon Llull University for each topic.

Program card


Master’s Degree in Revenue Management and Digital Marketing for Tourism and Hospitality Businesses (master’s degree offered by Ramon Llull University)

Admission Requirements:

Official university studies with knowledge of the hotel sector, preferably in: Business Administration and Management, Communication, Economy, Tourism, Hotel Management, Marketing, Advertising and similar subjects.


Monday, Tuesday and Thursday from 6 pm to 9 pm

Start Date:

January 2020


In person, compatible with professional activity.





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