General Information

Aims of the IHM Master Degree

The University Master Degree in Innovative Hospitality Management, adapted to the European Higher Education Area, is a university master degree that stemmed from the collaboration between the School of Tourism and Hospitality Management Sant Ignasi (Barcelona, Spain) and the Hotel Management School Maastricht (HMSM) Zuyd University of Applied Sciences (Maastricht, The Netherlands). This master degree of 60 credits is aimed at graduates interested in the creative, innovative and multicultural aspects of the hotel industry.

The three pillars of the University Master Degree in Innovative Hospitality Management are:

  • Innovation: apply and consolidate research methods for the international hotel industry.
  • Hospitality: improving interpersonal and multicultural skills, with the aim of providing high quality experiences to clients.
  • Management: develop leadership and management strategies focused on business management and hospitality




The University Master Degree in Innovative Hospitality Management offers the participant the possibility to live in two different cities during the program, as well as being able to do an International Internship worldwide (according to visa requirements).



barcelonaThe first academic block takes place in Barcelona. Cosmopolitan, modern, welcoming, Barcelona has it all. History, design, leisure, the ocean, an incredible cultural heritage and above all, a dynamic, creative culture: a perfect setting for business...and some pleasure.

Barcelona is modern and progressive. It is both popular and steeped in tradition. Barcelona has become one of the most sought-after tourist destinations, visited by those looking for unforgettable experiences.

A first-class city for professionals, known for innovation and its open doors to diversity, making it the preferred destination for business and events. It is, beyond a doubt, an active city with a warm open character.

And, because of its long history and experience, it is the ideal location for professional tourism studies.





3418__132The second academic block takes place in Maastricht. The city was founded by the Romans as Mosae Trajectum, situated on a strategic crossroads of traffic routes and the Meuse river.

Today, the oldest city in the Netherlands is one of the country’s preferred student cities.

Its lifestyle and the concentration of bars and restaurants in the historic centre give this city an atmosphere which is atypical for the northern half of Europe.

Maastricht has always been a crossroads for travellers and a city worth staying in. Belgium and Germany are literally a bike ride away from the city centre.

The city is also an ideal starting place for trips to major European cities such as Amsterdam, Cologne, Brussels or even Paris.


The universities that collaborate in the Master Degree (Hotel Managements School Maastricht and School of Tourism and Hospitality Management Sant Ignasi) are prestigious institutions that have high-level teaching staff. The academic environment is dynamic and open to student participation. Our learning methodology is based on:

Promotion of critical thinking to find solutions and opportunities to real management challenges from a multidisciplinary and multicultural perspective.
Combination of the academic content with the practical element with the objective of reinforcing the academic knowledge through real practical cases.

The training methodology also includes academic readings, teamwork, coaching, practical cases, contact with professionals, multicultural experiences, study trips, research projects, online learning, academic collaborators, visits to companies and training experiences at an international level.

Leadership Competencies

The main competencies that are worked on are personal development, communication, interculturality, leadership and networking.

In particular, in this Master Degree you will consolidate:

  • Personal development and self-management
  • Interpersonal relationships and teamwork
  • Intercultural Management
  • Change management
  • Social responsibility and ethical commitment
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