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WHO IS THE EXECUTIVE MASTER PROGRAM FOR?

The Executive Master Program in Business Tourism and Events Management is aimed at all those professionals passionate about the organization of events who wish to become experts capable of managing different activities in the business tourism industry.

The Master Program develops the necessary competences for knowledge of the sector in its diversity, and enhances the essential skills in the exercise of managerial functions in the professional organization of congresses, conventions, incentives, fairs and other types of events.

 

Upon graduation from the Executive Master Program you will:

  • Have developed an integral vision of the event industry and have expanded your knowledge in marketing and strategic management of companies of the business tourism sector and events.

  • Have improved strategic decision-making and leadership skills, enhancing your empathy with clients and teams. 

  • Have grown in an innovative and entrepreneurial spirit and have developed your international vocation in a global world and in a growing sector worldwide.
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