News

Virtual conference on digitalizing events with Marc Perelló

Marc Perelló, digital marketing expert, offered a master class entitled “Digitalización del sector de eventos” (Digitalization of the events sector) for students of the Executive Master’s Degree in Business Tourism and Events Management. 

Perelló described the digital marketing plan in great detail. He included key areas such as SWOT analysis, target, objectives, strategy, message, channels, actions, budget and calendar. Perelló also described digital marketing concepts such as “buyer persona”, which refers to psychographic variables such as attitudes and goes far beyond demographic variables.

Travel agencies need to reinvent themselves and offer local experiences

Travel agencies need to reinvent themselves and offer alternatives to air travel, such as domestic trips or interesting routes by car. This is one of the conclusions of the fifth webinar organized by the School of Tourism and Hospitality Management Sant Ignasi: “Reactivación de las agencias ante la nueva normalidad” (Reactivating travel agencies in the new normal). 

Francesc Escánez, general director of Atlántida Viatges, predicted that domestic tourism will be restored first, along with local destinations like France and Portugal that can be accessed by car.

Destinations and best practice in regenerative tourism

Lucía Hernández, connector and head of Ecosystem Strategies Design at OuiShare, offered the conference “Turismo Regenerativo” (Regenerative Tourism) to 4th-year students of the Bachelor’s Degree in Tourism. She explained some of the latest, most innovative initiatives in this area.

Regenerative tourism is part of the concept of regenerative design. This is a term used to describe processes that restore, renew and revitalize their sources of energy and materials, creating systems that integrate the needs of society and nature. This design is based on the collaborative and circular economy, and promotes practices like reuse, repair, recycling or redesign.

HTSI and Tal3ntia offer a webinar on revenue management for Andorran hoteliers

“El reto actual de las estrategias del Revenue Management” (The current challenge of revenue management strategies) is the title of a new webinar by the School of Tourism and Hospitality Management Sant Ignasi (URL) and Tal3ntia consulting firm. Offered in early May, it was aimed at Andorran hoteliers.  

Olga Cherepanova, professor of Revenue Management and Electronic Distribution at HTSI, offered an overview of Revenue Management (RM). Cherepanova explained its objectives, in addition to the cycle and the phases in the collection and analysis of data.

The Government of Catalonia and Turisme de Barcelona request common criteria for the “COVID-Free” seal

In the #HTSIwebinar“Catalunya-Barcelona: Camino a la recuperación”  (Catalonia-Barcelona: the Road to Recovery) Turisme de Barcelona and the Government of Catalonia requested common criteria for the application of the future “COVID-Free” seal. This seal will certify that establishments are free of coronavirus, and that all tourism destinations compete on an equal footing after the pandemic.

Marian Muro, director of the Turisme de Barcelona Consortium, emphasized the importance of all countries having the same prevention protocols when applying this seal. Otherwise, “it will be hard to determine which regions have the safest prevention protocols.”

How can we manage our emotions when completing a bachelor’s degree and starting our professional careers?

When reaching the end of their university studies, students often feel fear as they delve into the new reality of job placement.
To work on different tools for managing emotions such as fear, 4th-year students of the Bachelor’s Degree in Tourism and Hospitality Management took part in an eminently practical class with Ferran Mestanza, a professor of mindfulness at Casa Asia. The activity was part of the Managing Professional Development course.

Online conference on sustainable tourism through marine conservation for students of the Bachelor’s Degree in Tourism

Mónica Chiffoleau, a manager at Procoreef,  offered a video conference on sustainable tourism development through marine conservation. The conference was attended by 4th-year students of the Bachelor’s Degree in Tourism, as part of the course Business Strategies and Corporate Social Responsibility in Tourism and Hospitality.

Procoreef is a start-up that sows coral to generate sustainable, innovative alternatives to mitigate the effects of climate change. Coral reefs are disappearing as a result of rising ocean temperatures, but they can absorb large amounts of CO2, which makes them essential in the fight against climate change.

LIBRARIES AND TOURISM RESOURCES FROM HOME

As a result of the COVID-19 health crisis and resulting confinement, HTSI has broadened its horizons by searching for online libraries and resources to facilitate digital learning.

To make this confinement easier to bear and to help you with your studies or research, we have decided to list materials you can use, as well as other interesting initiatives.

The Professional Development Plan: the key to success in job placement of HTSI students

The School of Tourism and Hospitality Management Sant Ignasi (URL) seeks to offer all-around training that produces excellent professionals and responsible citizens. This philosophy drives HTSI to instil hospitality in its students, the key to their development as committed, responsible tourism and hospitality professionals.

In this interview, Gisela Domínguez, professional development advisor and HTSI professor, explains the importance of the Professional Development Plan, which is key to developing students’ hospitality skills and guaranteeing they find positive employment.

Communication and flexibilization, key for lodging companies during the crisis

More flexible fees and conditions and communicating effectively with customers are key strategies for lodging companies during the current health crisis. This is according to Ildefonso Moyano, managing director for Iberia and LATAM at Mews Systems, and Juanjo Rodríguez, founder & CEO of The Hotels Network. Both spoke at the webinar “Mejores prácticas para el sector hotelero en tiempos de incertidumbre” (best practice for the hotel sector in uncertain times), organized by the School of Tourism and Hospitality Management Sant Ignasi (URL).