El Prado, The Louvre and the British Museum, Xavier Tourism Awards-HTSI Winners



El Prado Museum, the British Museum and the Louvre will share the award for the professional category of the 17th Xavier Tourism Awards-HTSI. These awards are organized by the School of Tourism and Hospitality Management (HTSI), part of Ramon Llull University.

The jury, led by Federico Mayor Zaragoza, also decided to give an award to the City of Barcelona as a sustainable tourism destination, and to the World Tourism Organization in the institutional category.

The awards ceremony for the Xavier Tourism Awards-HTSI will be held on Tuesday, March 24, 2020, at 7:00 pm at CaixaForum Barcelona. It will include the collaboration of the “la Caixa” banking foundation (click here to RSVP).

The jury of the Xavier Tourism Awards-HTSI chose El Prado, the Louvre and the British Museum for their standards of excellence, their commitment to culture and the contribution of their management models to the progress of tourism, which has made their respective cities cultural poles of attraction of the highest quality. In addition, the jury emphasized their collaborative, integrative spirit when promoting their collections, some of the world’s most important. They have done so both in their countries of origin and in museums across Europe.

Meanwhile, the award in the institutional category went to the World Tourism Organization (OMT). The jury emphasized the application of the Global Code of Ethics for Tourism by the WTO, in order to maximize the sector’s socio-economic contribution while also minimizing its possible negative impacts, with a commitment to promote tourism as an instrument for achieving the Sustainable Development Objectives.

The jury also decided unanimously to recognize Barcelona as a sustainable tourism destination, emphasizing that the city has always been a meeting point for cultures and open to the world. Barcelona’s development over the last 40 years has been based on activities that are respectful to the environment, cultures, the economy and citizens. For all this, Barcelona is the first city to receive Biosphere World Class certification and has received a number of different awards that certify its good management in the area of tourism.


Each year, Ramon Llull University’s School of Tourism and Hospitality Management Sant Ignasi celebrates the Xavier Tourism Awards-HTSI to acknowledge individuals and institutions that have achieved high levels of efficiency, dedication, innovation and social contribution in the field of tourism.

The awards ceremony will bring together notable members of civil society, leaders of the city’s tourism sector and academic community, as well as members of the Jury for the 17th Edition of the Xavier Tourism Awards-HTSI, made up of:


  • Federico Mayor Zaragoza(former Spanish Minister of Education and Science and former UNESCO President).
  • Lluís Bassat, former president of the Bassat Ogilvy Iberia group for Spain and Portugal
  • Eugènia Bieto, general director of ESADE
  • Anna Maria Birulés, former Spanish minister of Science and Technology
  • José Boada, president of the Pelayo Group
  • Elisa Durán, assistant general manager for the La Caixa Banking Foundation
  • Isidre Fainé, president of the La Caixa Banking Foundation and of Criteria Caixa
  • Lluís Foix, journalist, correspondent and former Director of La Vanguardia newspaper
  • Eugeni Gay, former president of the General Council of Spanish Lawyers and vice president emeritus of the Spanish Constitutional Court
  • Javier Godó, count of Godó and president of the Godó Group
  • Amancio López, president of the Hotusa Group
  • Jaime Oraá, president of UNIJES and former rector of the University of Deusto
  • Pere Regull, general director of IQS, part of Ramon Llull University
  • Carmina Solà-Morales, former director of the Sant Ignasi University School of Tourism

Since 2003, the School of Tourism and Hospitality Management has awarded the Xavier Tourism Awards-HTSI to 26 individuals and institutions for their contribution to improving the tourism sector. These include MWC, Unesco, the Erasmus program, the Way of St. James, AENA, Ilunion Hotels, the International Centre for Responsible Tourism, Barceló Hotels and Resorts, Joan Roca (chef of El Celler de Can Roca), Majestic Hotel Group or the Sagrada Família in Barcelona.

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