Esther Binkhorst

Esther Binkhorst

Director of University Masters

+34 93 252 28 90

Academic background
  • PhD in Experiential Tourism from the University of Tilburg (the Netherlands), 2002. Thesis title: ”Holland, the American way. Transformations of the Netherlands into US vacation experiences”.
  • BSc and MSc in Consumer Sciences from the University of Wageningen (the Netherlands), 1993.
Knowledge areas
  • Tourism
  • Innovation
  • Creative Tourism
  • Co-Creation
Teaching experience
  • Head Lecturer of Events Management, Managing the Tourism Experience, Research Skills, and Undergraduate Dissertations in the Degree in Tourism and Hospitality Management. School of Tourism and Hospitality Management Sant Ignasi (HTSI), Ramon Llull University, 2004-present.
  • Head Lecturer of Redefining the Hospitality Experience and supervisor of in-company projects (Final Project) in the Master’s Degree in Innovative Hospitality Management, School of Tourism and Hospitality Management Sant Ignasi (HTSI), Ramon Llull University, 2005-2015.
  • Lecturer of Experiential Marketing for events in the MICE sector and supervisor of the Final Project in the Executive Master’s Degree in Business Tourism and Event Management. School of Tourism and Hospitality Management Sant Ignasi (HTSI), Ramon Llull University, 2013-2015.
  • Lecturer of Conceptualizing Events to Increase your ROI in the Master’s Degree in Management and Organization of Events, Autonomous University of Barcelona, 2010-2014.
  • Lecturer of Tourism Innovation in the Master’s Degree in Innovation in Tourism Management, CETT, 2010-2013.
  • Lecturer of Tourism Destination Management, Tourism and the Environment, Events Management in the Degree in Leisure and Tourism Management. European University Barcelona, 2004-2005.
  • Responsible for development based on problem-based learning of the subjects Travel Management, Tour Operating, and Tourism Destinations in the Faculty of Economics and Management. Stenden University (the Netherlands), 1994-1995.
Professional experience
  • Director of University Programs at the School of Tourism and Hospitality Management Sant Ignasi (HTSI), Ramon Llull University, 2019-present.
  • Director of the Bachelor’s Degree in Tourism and Hospitality Management at the School of Tourism and Hospitality Management Sant Ignasi (HTSI), Ramon Llull University, 2015-2019.
  • Coordinator of 4th year of the Degree in Tourism and Hospitality Management of the School of Tourism and Hospitality Management Sant Ignasi (HTSI-URL).
  • Founder and director of Co-creations S.L. and the Co-meetings platform, 2006-2012.
  • Responsible for a project on the management of leisure time in the city of Rotterdam through bibliographic and qualitative research (in-depth interviews) with key stakeholders for the Center for Research and Statistics, Rotterdam, the Netherlands.
Relevant publications
  • 2019- Cerdán Chiscano, M. and E. Binkhorst, Heritage Sites Experience Design with Special Needs Customers. In International Journal of Contemporary Hospitality Management, in the process of publication.
  • 2010- Binkhorst, E.; T. den Dekker and M. Melkert, Blurring Boundaries in Cultural Tourism Research. In Cultural Tourism Research Methods, G. Richards and W. Munsters (eds). CABI, Wallingford, 41-51.
  • 2009- Binkhorst, E. and T. den Dekker, Towards the Co-Creation Tourism Experience? In Special Issue Experience Marketing – Journal of Hospitality Marketing and Management, Vol 18 (2-3), p. 311-327.
  • 2008- Binkhorst, E., Turismo de co-creación: valor añadido en escenarios turísticos. In Ara, Journal of tourism research/Revista de investigación en turismo. 1 (1), 40-51.
  • 2007- Binkhorst, E., T. den Dekker, How Guests and Employees Co-Create the Hospitality Experience. Paper presented at the Extraordinary Experiences Conference in Bournemouth (UK), September 2007.
  • 2007- Binkhorst, E. et al., Research Methods for Cultural Tourism. Paper presented at the Cultural Tourism Expert Meeting in Chaves (Portugal), September 2007.
  • 2007- Binkhorst, E., Creativity in Tourism Experiences, a Closer Look at Sitges. In Cultural Tourism, Negotiating Identities, G. Richards and X. Pereiro (eds). UTAD, Vila Real, p. 61-88.
  • 2006- Binkhorst, E., The Co-Creation Tourism Experience. Paper presented at ESADE XV International Leisure and Tourism Symposium ‘European travellers 2010’. Barcelona, May 3, 2006.
  • 2005- Binkhorst, E., Creativity in the Experience Economy, towards the Co-Creation Tourism Experience? Paper presented at Annual ATLAS Conference ‘Tourism, creativity and development’, Barcelona, November 2-4.
  • 2004- Binkhorst, E., Time-spatial dynamics of tourism developments in the Netherlands. In B. Bargeman et al. (eds.) De veranderende tijd: opstellen over tijd en vrijetijd. Universiteit van Tilburg, 49-55.
  • 2001- Binkhorst E., The Netherlands, the American way. Dutch Identity beyond Tulips, Wooden Shoes, and Windmills. In Cultural Events & Leisure Systems, Sense of Identity and Sense of Space, ELRA 12th Congress Book, Diemen, 29-38.
  • 2000- Binkhorst E. M. H., Nederlandse volkscultuur voor Amerikaanse toeristen. In I. Stroucken & A. van der Zeijden (eds.) Volkscultuurtoerisme: een dubbele verrijking, Nederlands Centrum voor Volkscultuur, Utrecht, 34-41.
  • 1999- Binkhorst E. M. H., Nederland in een dag. Tulpen, Amsterdam en klompen. In AGORA, Ontmoetingsplatform voor wetenschap en samenleving op het gebied van ruimtelijke ordening en gebouwde omgeving. 15e Jaargang, nummer 2, 10-11.
  • 1999- Binkhorst E. M. H., Touroperators schilderen eenzijdig beeld van Nederland in VS. In Recreatie & Toerisme. 9e Jaargang, nummer 4, 23-25.
  • 1997- Binkhorst E. M. H., The Copy and Paste Image. The Construction of a Holiday Image of the Netherlands by New York Tour Operators. Paper presented at FUTRO Congress ‘The Battle for the Tourist’, June 8-10, 1997, Eindhoven.
  • 1996- Binkhorst E. M. H., US Tourists Passing through the Netherlands: Considerations of Time and Space. In It’s Show Time for Tourism: New Products, Markets and Technologies, TTRA 27th Conference Proceedings, Las Vegas, 359-366.
  • 1995- Binkhorst E.M.H. & V.R. van der Duim, Lost in the ‘Jungle’ of Northern Thailand: the Reproduction of Hill Tribe Trekking. In G. J. Ashworth & A. G. J. Dietvorst (eds.) Tourism and Spatial Transfor­mati­ons, CAB International, Oxon, 69-92.
  • 1995- Binkhorst E. & R. van der Duim, Naar de Jungle van Noord-Thailand: de repro­ductie van ‘Hill Tribe Trekking’, Vrije Tijd en Samenle­ving, Jaargang 12, nr. 1/2, 47-63.
  • 1994- Rijpma S.G. & E.M.H. Binkhorst, Rondom Recreatie, ontwikkelingen in beleid en praktijk van de openluchtrecreatie, Centrum voor Onder­zoek en Statistiek, Rotter­dam.
Request information

If you want to request information you can fill this form. One of our advisors will contact you in order to solve your doubts and offer you all the information that you need.

Full name*





I authorize you to send me commercial information regarding our courses, seminars and other activities by email.
I have read and accept the data protection policy