Gilda Hernández

Academic background
  • PhD in Tourism and Leisure from the Rovira i Virgili University. Thesis title: Consumer Waiting Behavior: Priority Passes in Tourism Services. 2015
  • Master in Analysis and Innovation in Tourism by the Universitat Rovira i Virgili 2011
  • Bachelor Degree in Tourism, SOL Institute nº 4044, Santa Fe, Argentina. 2009
Knowledge areas
  • Tourism
  • Tourism marketing
  • Sustainability
  • Research Methods in Tourism
Teaching experience
  • Professor of subjects related to tourism marketing in the Bachelor’s Degree in Tourism and Hospitality Management and the University Master’s Degree in Hotel Management, School of Tourism and Hospitality Management Sant Ignasi-HTSI, Ramon Llull University, 2015 – present.
  • Associate professor of subjects related to research methods, end-of-degree dissertation and master’s degree in Tourism and Hospitality Management, in the University Master’s Degree in Hospitality Innovation and in the University Master’s Degree in Hospitality Management, School of Tourism and Hospitality Management Sant Ignasi-HTSI, Ramon Llull University, 2015 – present.
  • Director of final works, final projects, and final master’s projects, School of Tourism and Hospitality Management Sant Ignasi (HTSI), Ramon Llull University, 2015 – present.
  • Coordinator and director of the Master’s Degree in Hotel Management, School of Tourism and Hospitality Management Sant Ignasi-HTSI, Ramon Llull University, 2015-2018.
  • Lecturer in subjects related to Marketing and Consumer Behavior in the Degree in Tourism, in the Degree in Business Administration and in the University Master’s Degree in Innovation in Tourism, Rovira i Virgili University, 2012-2016.
Professional experience
  • California State University, Long Beach. Three-month doctoral stay. Research assistant, 2012.
  • Costa Daurada Tourism Studies Foundation. Tarragona. Spain. Research assistant, 2011.
  • Responsible for the tourism area of the city of Rafaela, Santa Fe, Argentina, 2009.
Certifications
  • Accreditation ANECA Contracted Professor Doctor (2018)
Relevant publications
  • Hernandez-Maskivker; Nicolau; Ryan; Valverde (2019). A Reference-Dependent Approach to WTP for Priority. Tourism Management, 71, 165-172. (1Q JCR Impact Factor: 4.7). https://doi.org/10.1016/j.tourman.2018.10.003
  • Ryan; Hernandez-Maskivker; Pàmies (2018). Challenging Conventional Wisdom: Positive Waiting. Tourism Management, 64, 64-72. ISBN:0261-5177 (1Q JCR. Impact Factor: 4.7). https://doi.org/10.1016/j.tourman.2017.08.003
  • Hernandez-Maskivker; Lapointe; Aquino (2018). The Impact of Volunteer Tourism on Local Communities: A Managerial Perspective. International Journal of Tourism Research, 20. (1Q JCR. Impact Factor: 1.85) http://dx.doi.org/10.1002/jtr.2213
  • Hernandez-Maskivker; Ryan and Pàmies (2016). Waiting Times at Theme Parks: how Managers Interpret Waiting. TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism, 11 (4), 158-184. 27 p. ISSN: 1790-8418 (print). ISSN: 1792-6521 (online). Indexed in Scopus (Impact Factor: 0.145). http://etem.aegean.gr/…/vol11no4.pdf
  • Hernandez-Maskivker, G. & Ryan, G. 2016. Priority Systems at Theme Parks from the Perspective of Managers and Customers. Technology Innovation Management Review, 6(11): 40-47.
  • Pàmies, M. M.; Ryan, G.; Valverde, M.; Hernández-Maskivker, G.; Chicu, D. (2016) University Student Plagiarism in the Digital Age and the Professors’ Role in Detecting and Reporting in Dark Sides of Business and Higher Education Management. p. 35-53. Business Expert Press, USA.
  • Hernandez-Maskviker, G. (2018). Consumer Behaviour: the Importance of Millennials in the Tourism Industry. In Micro MBA, p. 83-88. DeGruyter, United Kingdom. ISBN: 978-3- 11-048116-7.
  • Hernandez-Maskivker; Valverde; Ustrov (2014). The Sustainability of the Tourism Sector through the Actions and Satisfaction of its Agents. In Organizaciones Sustentables (1 – 1, p. 27 – 45). Mexico: Universidad Veracruzana. ISBN 9786079248635. Type of production: chapter of book.
  • Ryan; Pamies; Hernandez-Maskivker; Ustrov; Valverde (2012). Making ‘Friends’ in the Classroom: Using Facebook to Improve the Learning Experience in the Marketing of Education. INTED Conference Proceedings (Spain). ISBN 978-84-615-5563-5. Type of production: Conference Proceeding.
  • Ryan; Valverde; Pamies; Hernandez-Maskivker (2012). Your Cheatin’ Heart: How Lecturers Perceive Plagiarism by University Students. INTED 2012 conference proceedings (Spain). ISBN 978-84-615-5563-5. Type of production: conference proceeding.
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